Cotton USA

Cotton USA

Sustainable website design

The Challenge


Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), is a non-profit trade association that promotes US cotton fibre and manufactured cotton products around the globe with the COTTON USA trademark. They wanted to design a website that would rebrand cotton in the US as a quality and luxury product.

The Solution


Cotton USA wanted to fulfil two key objectives with the project. From a trade perspective, Cotton Council wanted to promote US cotton fibre and manufactured cotton products around the globe. From a consumer perspective, Cotton Council wanted to demonstrate the rich quality and sustainable nature of cotton as a raw material product.

To achieve this, we worked closely with Cotton Council's digital design team and delivered a secure, well-crafted and performant website.

The Outcome


Our high-performing team orchestrated all technical aspects of the project, including the technical architecture and infrastructure, functionality and quality assurance. The excellent outcome of this project was a result of the great relationship that the Arishi team established with the creative team.

The project was delivered on time and on budget, despite the strict deadline. Since the web build, Cotton USA have been delighted to engage us for additional support and worked with us on a number of additional technical projects.

Fun Fact


Our well-built, performant website has allowed the site to act as an information resource to support high profile PR activity by a leading agency.