For consumer sales, you may wish to discard some of the data that’s critical for B2B sales but add information specifically for this market.
B2C customers still need product data but some trade requirements may not be needed and even confuse!
With B2C products, the buying process may be more emotionally driven. With Pimberly, you can write story-led product descriptions and include more testimonials, helping consumers to engage with your products.
You can store different video and image assets in Pimberly’s integrated Digital Asset Management system. These can help you to engage with the consumers most likely to buy your products.
Target specific customer groups with online advertising and present unique product descriptions on your web properties.