To create a truly successful e-commerce operation, it’s helpful to enhance the customer journey with the right content and personalised offers. Customers want to interact with brands when, where and how they want, picking up offers as they transition between online and retail and moving from desktop, to mobile, to IoT and VR, leveraging the convenience of an omnichannel experience.
Today’s e-commerce needs to be run by flexible technology that can receive customer information from CRM systems and turn it into personalised communications that can be presented differently on a multiplicity of devices.
If you’re looking to achieve these objectives, Magnolia’s Digital Experience Platform (DXP) is a winning solution to these challenges. Stay with us while we explain how.