T3 Magazine

A new dimension for magazines

We developed the Augmented Reality campaign for an issue of T3 magazine. We brought in a camera crew to shoot various members of the editorial team for some exclusive footage unlocked by holding up the magazine to a webcam. The most spectacular of these was Dan Maudsley bursting through the front cover of the magazine, with the help of a little bit of green screen magic.

The treatment was sponsored by Sony as part of a move to promote their Xperia X10 phone, and contained a competition launched from the Augmented Reality experience as well as a number of video clips to support various features throughout the magazine.