Hugo Boss

Hugo Boss

A UK first in AR retail displays

Hugo Boss ran the first in-store augmented reality experience to coincide with the launch of their new 'Black Magic' range.

The event took place at the Hugo Boss Sloane Square store. We built an outward facing experience to attract passers by, and an in-store competition to give away store vouchers. Both experiences could be unlocked through Hugo Boss adverts placed in Shortlist and Stylist magazines as well as cards handed out at the location.