When Nokia wanted to launch their Ovi suite of services at CES, they needed help solving a problem that is faced by many exhibitors at large trade shows: how do you attract someone's attention in such a busy and exciting place, and how do you measure it ?
We created the Ovi game to address these issues. Visitors to the stand were attracted by the ability to win a new Nokia device, but to stand a chance of winning, they had to complete a game card by visiting each part of their exhibition stand. A completed game card unlocked the AR-based game and gave them a chance of winning.
The design of this experience enabled the client to measure footfall, competition entrants and winners – not just at stand level but within it.